for publication - for publication
-
for publication
absolutearts.com - Web 2.0 for Artists
and Collectors Grows with Leaps and
Bounds
GRANVILLE, OH. June 2007 - Perrin,
Texas artist and art collector Brad Michael Moore -
http://www.absolutearts.com/bradmichaelmoore
- has been a Portfolio Artist since 2004 at absolutearts.com, the most
popular
visual arts site on the web. Over the years, he has purchased several
pieces of art via absolutearts.com, supporting the
broader artistic community. "I was a collector long before I was an
artist, and I've been an artist for nearly 40 years.
The process, and connection, between collecting and producing art
quickened, in my life, as digital processes integrated
into my milieu through photography instruments and printing processes,
both creators of the digital file that can be transformed
through software and finally exhibited via Internet innovators such as
absolutearts.com," comments Brad about his artistic experiences.
He continues, "Within a moment of finishing a new artistic rendering - I
can post it in my absolutearts.com Premiere Portfolio,
and Web users from Antarctica to China, Alaska to Hungary - or over to
good old Plano, Texas, USA, can all see what Brad is up to today!
By the same token, I can find new art of other artists around the world to
add into my own collection. I couldn't do it without
absolutearts.com!" Brad is a regular contributor in the blog forum at http://blog.absolutearts.com, where his
intellectual comments
spark interesting, and international, arts related conversations.
In 1995, during the birthing of the World Wide Web, then Arts
Administration/Education
graduate student, Markus Kruse, originally from Berlin, Germany, began a
website for art related resources on the Web. World Wide Arts Resources was
born. "It now seems so primitive. We had about 50 resources. There were so
few. The Brooklyn Museum of Art even had us create their website," Markus
states. Over the years absolutearts.com grew to the largest search engine
for the
visual arts.
Markus began to sculpt this pioneering idea into absolutearts.com
-
a website where artists from around the world easily showcase
their artworks for free.
Mind you, this all started before everyone had digital cameras. Soon
international arts news was added as an attraction not only for artists,
but also for art collectors, galleries and museums. The goal is and was to
make a site for the visual arts, where collectors 'meet' artists and
where artists exchange ideas. You could call absolutearts.com the
precursor to any of the MY and YOU websites - a Web 2.0 site just for
artists.
Obviously, having lived through the dotcom bubble bursts, this business
takes dedication. They aren't riding on the name of some big collector,
it's not about a flash-in-the-pan, trendy newbie. It's about staying power
- continually evolving to be the best tool for artists, no matter what
their age, interest or location. For example last month artists asked
to be able to organize their work into special online exhibitions -
in two weeks that service was
ready to use through the portfolios. absolutearts.com is honestly the best
all around visual arts site and has been for 12 years.
"It's about flexibility," says Markus. "We deal with a range of
artists."
Different
levels of membership meet different artists' needs. This is a site for
established, professional artists to the weekend dabbler to
art student. Kruse explains, "Some artists use their Portfolio at
absolutearts.com as their main website, while others prefer to have a
Portfolio to compliment their existing online marketing which boosts their
'traffic'." Each month thousands of artists upload work at
absolutearts.com, making the site the
largest selection of quality artworks online.
Every day, the absolutearts.com office, run out of a 1840's barn in rural
Ohio, fields emails and calls from around the world.
Collector Tyler Kuelbs of Southlake, Texas, recently purchased a sculpture
through absolutearts.com because she felt secure
with the sites coordination of the sale. The work, "Balance" by Phillip
Parkes, member since 2002 http://www.absolutearts.com/philparkes,
was an anniversary gift for Kuelbs' husband. A traveler who draws
inspiration from his international experiences, Phillip Parkes was
born and raised in New Zealand, and currently works from his studios there
and in the US Northeast. Parkes comments, "Working with
absolutearts.com has boosted my artistic career to higher levels. They
regularly feature my work and the exhibitions that I'm in, on
the homepage and in their emailed newsletter." Parkes found that
absolutearts.com linked him better in the big search engines and did
a universal job of promoting his work across the site. Although Parkes
shows regularly in local Connecticut exhibitions, he has also
worked under master artisans in Pietrasanta Italy. Having a Portfolio at
absolutearts.com gives artists' work global exposure to potential
collectors.
The company's success has a lot to do with their ability to balance
knowledge
of the art world with knowledge of online commerce. The site is the best
linked
on Google. Just do a search and test it by typing in "contemporary art for
sale",
"art news" or "art blogs".
The whole idea was pre Mytype websites. absolutearts.com has transformed
with the
web
and with the artists that use the web. The company's motivation is to
provide
a valuable service and place where artists cannot only sell their work,
but
exchange ideas, get advice, keep current and keep in touch.
When considering options for a web presence,
Margaret Stone of Tucson, AZ chose absolutearts.com as her primary website
-
http://www.absolutearts.com/margaretstone.
In addition to the team at absolutearts.com being art marketing
professionals,
the site has a comprehensive format with a lot of flexibility and options
for the artist that they just do not have on an
independent website. "The site is loaded with art news and research
information. I p articularly enjoy the forums where I can exchange
ideas with other portfolio artists from around the world. Recently, after
questions from visitors to my site about the process
in creating my glass sculpture, I used images and text to document that
process and uploaded it to the newly developed View Art Event Photos
option," explains Stone. "My work gets featured regularly on the homepage
and in newsletters and sales are always handled in a
professional manner. Later this summer, I after I move into new and
larger studio space in New Mexico, I am considering uploading
some process/studio videos to my Portfolio. I'm excited about that new
feature, too." Having a presence on absolutearts.com not
only has brought Stone sales, but has also led to several opportunities
for Margaret Stone's work to be included in published journals and books.
Not only is the
absolutearts.com team tech savvy, they are art marketing specialists.
What it boils down to is absolutearts.com offers a successful grassroots
theory in a
professional
package. Markus Kruse concludes, "We've got so many new things planned for
the upcoming months. I am continually energized by the challenge to keep
growing, keep doing what's right to bring artists closer to collectors."
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Image credits from top:
- Brad Michael Moore, Feathered Flower, 2005, Other Photograph Media, 24"
x 24"
- Dr. Markus Kruse, World Wide Arts Resources, Corp. photo by Janet
Thomas
- Phillip Parkes, Sailing Away, 2007, Stone Sculpture, 12"w x 30"h x
12"d
- Margaret Stone, Face To Face, 2005, 8" x 8" x 1"d
World Wide Arts Resources, Corp. is a small, privately held company based
in
Granville, Ohio, in the heart of the US. Since 1995, wwar.com and
absolutearts.com have provided information to millions of art enthusiasts.
wwar.com / absolutearts.com have become the largest arts sites on the
World Wide Web. Constant evolution plays a critical role in enhancing the
client's experience and meeting their ever-increasing needs. In 1999,
wwar.com expanded to include absolutearts.com, which began as a daily arts
news outlet and has adapted to include the Internet's most comprehensive
contemporary art online Portfolio programs.
More information about the people at absolutearts.com can be found at: http://wwar.com/about/
Issued by:
Jodi Melfi
VP Marketing
absolutearts.com
3678 Loudon Street
Granville OH USA 43023
740-587-3326
jodi@absolutearts.com
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